Alessa Industries Group participated in HVAC R Expo Saudi 2019, the largest HVAC event in Saudi Arabia, held at the Riyadh International Convention and Exhibition Center from 28 to 30 January 2019. The group has exhibited two separate booths- one under the name of Alessa/Crafft and another under the name of Alessa/Samsung. Both these exhibition stands have drawn large numbers of visitors and stakeholders. Alessa products have won the admiration of all the visitors and competitors which will be a boost for the group’s future projects and commercial deals. Moreover, this event was an important marketing platform that reflects the image of the company as one of the biggest establishments in this field and the largest local producer of high efficient commercial air conditioning units. There were workshops and training courses held in association with this mega event, in which the Alessa had involved and demonstrated modern cooling technologies equipped in the Samsung products as well as the features of high class products made in Alessa factories. CEO of Alessa Group, Mr. Osama Alessa, visited both booths, received many guests and also took time to visit other participants’ stands. He also gave some key directions to the Alessa representatives regarding how the company should be represented, which had a great influence in the overall company image during the course of this event. The exhibition was opened by Eng. Mansour Al-Shathri, Vice Chairman of the Chamber of Commerce and Industry in Riyadh, and Mr. Abdul Mohsin Alessa representing Alessa Industries Group, who explored the exhibition along with Mr. Giorgio Elia, Vice President of Carrier Middle East, and Mr. Nick Powell, Vice President of DMG Events, that organized this event. This was fourth edition of the HVAC R Expo in the Kingdom and was supported by Saudi Standards Metrology and Quality Organization (SASO), GCC Standardization Organization (GSO) and Saudi Council of Engineers (SCE). The event has hosted more than 85 companies from major international and local brands providing the latest technologies and solutions in the sector.